Case: Bulletstar – 20th AnniversaryClient: For You Gaming
To celebrate Bulletstar’s 20th anniversary, Palma Network reimagined the classic game with a bold new identity — honoring its legendary past while preparing it for the future. We fully redesigned Bulletstar Classic, staying true to its roots while modernizing the experience for today’s players.
Our work included a fresh design, the introduction of new characters, updated app screenshots, and creative storytelling woven into the entire relaunch strategy. We also developed a full social media marketing package with high-impact creatives and posts, set to roll out globally from May 2025.
The campaign taps into the spirit of OG’s versus Next Gen Baddies, a nod to the evolving Bulletstar universe as seen in the Sugar Maffia version — where the original legends and the new wave collide in a world of strategy, style, and legacy.
With this powerful refresh, Bulletstar is ready to captivate both its loyal OG community and a new generation of players hungry for the next chapter.
