Case: Palma Network Powers the Breakout Success of Baddie
Client: For You Gaming

When For You Gaming, the license holder behind the hit Dutch BOEF RPG game, came to Palma Network, they had a clear mission: Could a women-only game concept be brought to life — and could it spark the same explosive player response as the original?

Palma turned the brief into a bold, full-stack brand launch: logo design, brand guide, tone of voice, wording, web/app design, feature development, and marketing — including a viral spike from the Keeping Up With Leah collab.

The outcome surpassed every projection:
– #1 game app in Dutch App Store
– 6K active users on launch day
– 70% 7-day retention
– 30M+ pageviews first month
– Avg. session: 1+ hour

A record-breaking pilot — and the start of a new movement in women-focused gaming.